Integrating Sustainability Initiatives in Corporate Strategy Can Drive Improvements In Investor Confidence and Profitability
For many years, leaders believed sustainability and profitability were mutually exclusive business goals. i.e. Businesses may only achieve one at the expense of the other. Milton Friedman’s premise that profits are the ‘only business of business’ fortified this belief. Businesses of that era persisted with high-priced, low-quality goods. But the results were short-lived. – Environmental…

